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GoDaddy Captures 47 Percent of SSL Market

(WEB HOST INDUSTRY REVIEW) -- For the past 12 months, Domain registrar and web hosting provider Go Daddy has issued more new Secure Sockets Layer certificates than any other provider, commanding 47 percent of all new SSL Certificates for 2008.

According to web analytics and security firm Netcraft, Go Daddy issued more than 100,000 of the roughly 220,000 SSL certificates added to Web sites during 2008. An SSL certificate enables encryption of online transactions and communications. GoDaddy.com's Certificates are offered in three validation levels, standard, deluxe and premium extended validation SSL offering up to 256-bit encryption.

Go Daddy began offering SSL certificates in March 2004, credits its steady growth to "pure organic growth," which means that it was not forced through mergers or acquisitions.

"Why are we growing so fast? We think people are much quicker to spot real value these days," GoDaddy.com chief executive officer and founder Bob Parsons said in a statement. "Why would anyone pay more than four times the price for the very same thing?"

According to Go Daddy, its SSL Certificates cost one-fourth the price of high-end competitors such as Symantec, while still offering the same functionality and industry-leading support. As well, every Go Daddy certificate includes an unlimited server license, meaning one Certificate can be used on multiple servers, potentially saving companies thousands of dollars beyond the base price.

Go Daddy's announcement also points to significant grow in the latter half of 2008. In August 2008, Netcraft reported that Go Daddy held a 20.5 percent share of the SSL market. Go Daddy notes that it issued more new SSL Certificates than VeriSign and its other competitors combined during the last quarter of 2008.

GoDaddy Captures 47 Percent of SSL Market - [Web Host Industry Review]

Originally posted on Sun Feb 1, 2009