Flagstar Bank Increases Signups by 10% Using EV SSL Certificates
VeriSign has issued a press release reporting that Flagstar Bank has seem impressive results from using an EV SSL Certificate on their website. The release states:
As today's market conditions grow in uncertainty each day, customers of Michigan-based Flagstar Bank can be certain they are logging on to a legitimate Flagstar Bank site, thanks to advanced security and validation solutions from VeriSign, Inc. (NASDAQ: VRSN), the leading provider of Internet infrastructure for the networked world.
With VeriSign® Extended Validation (EV) Secure Sockets Layer (SSL) protection, Flagstar is building trust and confidence among its customers by offering instantly recognizable assurance that they have reached the genuine Flagstar site. This easily identifiable source of assurance has led to a 10 percent increase in online enrollments.(1) As fraudsters seek to exploit the current economic crisis in their phishing attacks,(2) trust indicators like those provided by EV SSL's green address bar are instrumental in helping protect online customers.
"Our move to EV was part of a major modernization of our Web presence in which we improved navigability, added functionality and enhanced personalization," said Jason Dufner, senior vice president, IT Content and Banking Systems at Flagstar Bank. "Whenever we perform such an overhaul, it's important to continue to advance in information security, and VeriSign EV SSL was just the right thing. The EV green address bar assures our customers that they're dealing with the real Flagstar in a way that's more visible and reliable than ever before."
The press release goes on to explain what EV SSL certificates are and how many business are beginning to adopt them in order to display the green bar and increase trust and potential revenue.
Originally posted on Sun Nov 2, 2008