EV Success: DebtHelp measures ROI of over 16,000% with EV certificates
One of the first adopters of an EV certificate on its site is reporting astounding success:
...as a result of its early adoption, DebtHelp has the longest running track record with measuring the effects of EV SSL on its site.
So here's what they learned. DebtHelp has measured an ROI of over 16,000% on its EV SSL. Here's the full quote from DebtHelp's President, John Turner:
"We saw dramatic results when we invested in EV SSL from VeriSign. Since deploying EV more visitors to our Web site complete their transactions to become our customers. We calculate that we've earned $162 in additional revenue for every $1 we spent on EV. That is an amazing ROI of over 16,000%. I can't imagine a better investment."
The full press release of the results are below:
MOUNTAIN VIEW, CA -- (MARKET WIRE) -- 09/12/07 -- At a time when millions of consumers face unprecedented credit crises, DebtHelp.com is enabling them to sort out options for solving problems with credit card debt, home mortgages, student loans, and tax debt.
Borrowers looking for some peace of mind have another reason to visit DebtHelp.com: Thanks to advanced security technology from VeriSign, Inc. (NASDAQ: VRSN), the leading provider of digital infrastructure for the networked world, the site's visitors can be assured that their sensitive personal data is protected from online identity thieves. Now visitors to DebtHelp.com, which connects consumers with companies that can help them better manage, reduce and eliminate debt, can get immediate confirmation that they've reached a legitimate DebtHelp.com Web page, and not an impostor site created by e-criminals to steal Social Security Numbers, bank account details, and other personal data. Read the case study at http://www.verisign.com/debthelp.
"We were looking to instantly show our site visitors that when they are entering information, the data is going straight to DebtHelp.com and not to an imposter," said John Turner, president of DebtHelp.com. "We saw other company brand names deteriorating due to consumer misdirection. Our main goal was to allow our site visitors to trust that we were handling their information securely, and in turn that would maintain our own brand integrity."
DebtHelp.com deployed VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) Certificates earlier this year. Using VeriSign's EV SSL Certificates, DebtHelp.com can provide site visitors with instantly recognizable confirmation that they are providing financial information to DebtHelp.com -- and no one else.
Working with VeriSign to provide a trusted site for credit-strapped consumers has paid bottom-line dividends for DebtHelp.com. Since deploying VeriSign's EV SSL Certificates, DebtHelp.com has seen an 11 percent jump in the number of completed financial forms among consumers using Internet Explorer 7 browsers.
"We had no idea what a positive effect embracing EV certificates would immediately have on the finances of our company," added Turner. "We're seeing a return of over 16,000 percent on the money we spent for our VeriSign EV certificate. In other words, for every dollar spent we're getting $162 back. Over the course of two years it will generate an additional five percent of revenue, which is outstanding."
When a Web site uses an EV SSL Certificate to identify itself, some browsers display easily understood visual cues to provide tangible assurance of a site's authenticity: the address bar turns green, a lock icon appears next to the address, and a new field displays to the right of the URL in the browser. This field contains the name of the organization that owns the site, as well as the security provider that issued the certificate, such as VeriSign.
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 1,300 Internet domains, representing more than 75 percent of the entire EV SSL Certificate market worldwide. In fact, 93 percent of the Fortune 500 -- and the world's 40 largest banks -- rely on some form of VeriSign SSL Certificate authentication.
DebtHelp, Inc., a Columbus, OH-based company, helps consumers find solutions for all types of debt at no cost to its visitors. Consumers connect directly to service providers or mortgage lenders in its network for assistance with debt consolidation, student loan consolidation, tax debt relief, and more. Additional news and information about the company is available at www.debthelp.com.
A full case study can be found on VeriSign's site about DebtHelp's success.
Originally posted on Thu Jun 28, 2007