Response Time Monitoring: What’s Normal + When to Worry

[1,102 words, 6 minute read time] Your site can be technically “up” and still be losing money. Pages that load in 8–15 seconds (or time out intermittently) drive users away, tank conversions, and trigger support tickets—especially for checkout, login, and forms. That’s why response time monitoring matters: Performance incidents are downtime in disguise.They may not … Read more

How Often Should You Monitor Your Website?

[1,002 words, 5 minute read time] One of the first decisions you’ll make when setting up uptime monitoring is uptime check frequency—how often your monitoring service tests your site. It’s tempting to treat this like a purely technical setting. It isn’t. Monitoring intervals are a business decision, not a technical one.They determine how quickly you’ll … Read more

HTTP Monitoring Explained: Status Codes, Redirects, False Downtime

[1,213 words, 6 minute read time] HTTP monitoring is the backbone of modern website uptime monitoring because it checks your site the way the web actually works: by requesting a URL over HTTP/HTTPS and evaluating the response. But it also creates one of the most common frustrations in monitoring: “It says we’re down… but the … Read more

Ping vs HTTP Monitoring: Which Should You Use?

[1,096 words, 6 minute read time] When you’re setting up uptime monitoring, one of the first choices you’ll see is Ping (ICMP) vs HTTP/HTTPS checks. They sound similar—both can tell you something is “up”—but they answer different questions: For most websites, HTTP monitoring is the best default, and ping monitoring is a helpful infra add-on … Read more

What Is Uptime Monitoring (and Why It Matters)

[1,048 words, 6 minute read time] If you run a website that customers, readers, or leads depend on, downtime isn’t just “a technical issue.” It’s a business problem that can cost you sales, credibility, and sleep. Uptime monitoring is the simplest way to protect against that: it continuously checks your website and alerts you when … Read more

Advanced Website Monitoring: APIs, Multi-Step Checks, Performance Signals

[1486 words, 8 minute read time] Basic uptime monitoring answers one question: “Is the site up?”Advanced website monitoring answers the more useful question: “Is the site working the way users need it to?” That shift matters as soon as your website becomes a product (SaaS), a revenue engine (ecommerce), or a portfolio you manage for … Read more

Website Uptime Monitoring: A Complete Guide for Beginners

[1,863 words, 10 minute read time] If your site is taking off (congrats!), you’ve outgrown finding out about a downtime incident from a customer, a friend, or worse, a sales lead that never materialized. Website uptime monitoring is an automated way to know when your site is down (or effectively down). With it, you can … Read more

Downtime Alerts & Incident Response: Practical Playbook

[1475 words, 8 minute read time] Downtime doesn’t usually start with a dramatic “site is down” moment. More often it begins as a vague signal: a few failed checks, a spike in response time, a customer saying “I can’t log in,” a Slack ping, or a support ticket with the subject line “Is the site … Read more